bizSESSION: Creativity at Work: Design Thinking Powers The Competitive Edge

Where’s your WOW factor? You can design the way you lead, manage, create and innovate. Design thinking is at the core of effective business strategy development and organizational change.

During this bizSESSION, Seth Johnson, Design Advocate and Head of Client Experience, IBM Studios, will share how IBM Design Thinking came to be, what it means for the future of the design profession, and how all companies – from lean start-ups to complex global entities – can stand to benefit.

Seth Johnson, Design Advocate and Head of Client Experience, IBM Studios
Design thinking is often practiced by small teams of designers, in the same room, working on problems with long lead times. But, what happens when the team includes hundreds of non-designers, distributed across three continents, and working on products whose solutions are already in-market and continuously delivered?

Seth Johnson helped answer that question for IBM, working with his team to create the company’s proprietary process – IBM Design Thinking – an approach to design thinking at the speed and scale the modern digital enterprise demands.

Johnson leads IBM Design’s efforts to integrate design thinking into dozens of sales organizations across a global network of more than 40 IBM Studios.